How Do Marketing Agencies Charge?

Get an idea on how you can expect to be charged by a marketing agency


The way an agency charges heavily depends on the services you’re receiving and what your vision is. However, there are a few ways you can expect to be charged:

  • Retainer: a retainer is a fixed payment due weekly, monthly, or even as much as yearly

  • By Labor: between an agency and a business owner (you), together you’ll find out how many weekly hours you would like towards your project or campaign, etc., and would be charged according to the number of hours, the services your request, company income, etc.


Those are the main ways you can expect an agency to charge you. So now let’s look at how much YOU could be paying.

How you could be charged relies on the services requested, the method of payment, your vision, and the marketing agency itself.  Companies pay agencies anywhere from $300 a month for essential work to $150,000 for more intensive work.

EZ M Marketing charges small businesses, like local Restaurants, Bars, or e-commerce stores, anywhere from $300 to $1000 a month.  That’s cheaper than paying a part-time employee minimum wage.


Additional Expenses

Almost all agencies charge an “On-Boarding Fee,” which is the cost an agency charges for the initial process of getting to know each other and discussing plans and visions. These “On-Boarding” fees could cost anywhere from $100-$20,000 just for the first meeting. A costly upfront price.

EZ M Marketing aims to make the on-boarding process as quick and efficient as possible to ensure and determine whether or not our marketing strategies could benefit your business as soon as possible. Upfront costs to not get desired results waste time, money, and effort. There is no time to waste in a competitive and busy world. For these reasons, the entire on-boarding process at EZ M Marketing is completely free.

Conclusion

The best way to find out how much you would be getting charged is to contact the marketing agency you are interested in. EZ M Marketing has the benefits of having a young team of dedicated individuals, meaning we stay up to date on trends, make new trends, and we are easy people to work with. We also understand how expensive it is to operate a business and become profitable; we carefully evaluate our clients to ensure our clients get a comfortable price and ensure we get sustainable pay to provide the correct amount of resources and time being used for your brand to maximize results.

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