The Average U.S. Adult's Time Spent on Social Media Will Shock You
📌 Summary:
The average U.S. adult spends over 2 hours daily on social media, but where they spend that time varies widely by age and platform. Understanding these habits is key to successful marketing. EZM Marketing helps businesses tap into these insights, ensuring they advertise on the right platforms to maximize engagement and conversions.
How Much Time Are U.S. Adults Spending on Each Platform?
The digital landscape is changing fast, and businesses need to keep up. Here’s a look at how much time different age groups spend on major social media platforms daily:
TikTok – 58 minutes per day (Most popular with ages 16-24)
YouTube – 48 minutes per day (Most popular with ages 18-34)
Facebook – 33 minutes per day (Most popular with ages 25-44)
Instagram – 30 minutes per day (Most popular with ages 18-34)
Snapchat – 30 minutes per day (Most popular with ages 13-24)
X (Twitter) – 29 minutes per day (Most popular with ages 25-49)
LinkedIn – 12 minutes per day (Most popular with ages 30-49)
(Data sourced from Statista, Hootsuite, and Pew Research)
Why This Matters for Your Business
Your audience isn’t on every platform equally—so why waste your ad spend on platforms where they’re not active? Whether you’re targeting homeowners on Facebook, car buyers on Instagram, or young professionals on LinkedIn, knowing where to focus your marketing makes all the difference.
That’s exactly what EZM Marketing does for our clients. We take a data-driven approach to social media marketing, ensuring that every dollar you spend goes to the right audience on the right platform. Our clients have seen higher engagement, more leads, and better ROI by leveraging these insights.
What’s Next? Choosing the Right Advertising Strategy for Your Business
Now that you know where people spend their time, the next step is figuring out which type of advertising works best for your specific industry. Whether you're in property services, automotive, or another high-demand industry, the right strategy will determine your success.
